One of the things I’ve loved to blog about is how LEGO manifests itself in different corners of the world – my LEGO Places category. For example, last year I took a look at the Japanese LEGO catalog and the more exotic Click Brick Book. Many things are of course the same everywhere in this global economy, but there is always some local flare – like that Click Brick Book. Or perhaps LEGO CUUSOO, now already quite global, but still somehow Japanese.
Last year I was also in Denmark, something I had a chance to repeat again this summer. Denmark, the southernmost Nordic country just north of Germany, is of course the home and birthplace of the plastic brick. Let’s return to Denmark first with a look at the danish Club LEGO magazine, from the home country (and home city, this copy came from Billund) of LEGO. They hand these out gratis at the LEGO Shop, obviously they also mail them to local club members.
This is issue 3/2013 and it has 24 (incl. cover) Danish language pages:
Note: You can click the images for larger versions.
Most of the magazine is taken up by small games and competitions: LEGO Lone Ranger labyrinth (the sort you draw through), LEGO Super Heroes puzzle (find five Batman villains in a picture), LEGO Chima puzzle (find six CHI in a picture) and LEGO Teenage Mutant Ninja Turtles competition (photograph a TMNT minifigure in a famous location). There are also a couple of nice LEGO comic strips. Other stories include a brief minifigure history, a LEGO designer interview and a spread showcasing 4-9 year-old kids and their LEGO creations.
Clearly aimed at kids, the magazine is fairly light on content, but still more than a blatant advertisement. And it’s free, so… On www.lego.com/club kids can join up to their local LEGO Clubs and there one can also read digital versions of the magazines.